12pm - 1pm

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2016 Mobile Ad Summit
Thu
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Jan 
05
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Sun
, 
Jan 
08
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January 7 - 10, 2025

ARIA Sky Suites

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TripleLift is heading back to Vegas! 


We’ve been busy developing innovative solutions that empower publishers, deliver better outcomes for advertisers, and create seamless, enjoyable experiences for consumers.  As The Creative SSP, our cutting-edge creative technology transforms the ad experience with large, high-quality ad formats that seamlessly blend across publisher real estate and premium publisher partnerships that provide access to brand-safe, high-quality inventory.


Take a sneak peek at what we have in store:


Innovative Formats that Drive Value

We believe in delivering ad experiences that work for everyone. Our formats, powered by cutting edge creative technology, take your assets and build high-quality, engaging ads that captivate audiences without interrupting their experience. Whether it’s video or display across desktop, mobile, and CTV, our innovative formats deliver measurable outcomes and set a new standard.


Connected TV

We are working hard to remove the barriers to entry in the CTV space. Our creative technology allows advertisers to transform their existing assets into engaging, high-impact experiences both within programming and within breaks. With no extra cost and seamless programmatic activation in your DSP of choice, our solutions make getting your piece of the CTV pie easier than ever.


Retail Media

Discover how TripleLift’s Adaptive Commerce Solutions are transforming retail media. As the first SSP to support Amazon Ads' Native Responsive eCommerce (REC) format on third-party supply, we’re helping redefine what’s possible offsite with our innovative formats that blend seamlessly into surrounding content without additional creative lift or cost. 


Marketer’s Equation to Success

Digital advertising is never one-size-fits-all. Our latest study, Marketer’s Equation of Success, examines the key variables—like creative—that drive performance, helping marketers tailor their strategies for the best possible results.

 

Let’s connect at CES and explore how we can help you hit your advertising goals. Don’t miss your chance to secure your spot on our calendar. Let’s make CES 2025 unforgettable! 

The TripleLift Marketplace

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The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Attendees

Meredith Brace

Chief Marketing Officer

TripleLift

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Ed Dinichert

Chief Revenue Officer

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Andrew Eifler

Chief Product Officer

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Jaison Zachariah

Chief Technology Officer

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Bob Coon

SVP, US Sales


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Frazer Locke

SVP, International Sales


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Sofia Rabellino

SVP, Business Development


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Rebecca Deng

Commercial Advisor


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Taylor Stewart

Global Head of Retail Media Engagement

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Andrew King

General Manager, CTV


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Chris Allison

VP, DSP Partnerships


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Airey Baringer

VP, Product Management


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Eliza Davies

VP, Business Development


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Jeni Gridley

VP, PM, US In-House & Independents


 TripleLift

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Bill McLaughlin

VP, Head of CTV Sales

 TripleLift

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Eddie O'Loughlin

VP, Partnerships and Business Development

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Matt Simon

VP, HoldCo US


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Fay Wu

VP, North America Publisher Client Services

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RC Casey

National Director of Sales


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Darragh Lynch

Director of Sales


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Chelsea Glincman

Senior Director, CTV Business Development

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Annie Vines

Senior Director, Business Development

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Skylar Zlotnick

Senior Account Director, PCS

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Ashley Easteadt

Sales Director

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Eileen Lam

Account Director

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Adrianna Rinaldi

Account Director

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Sean Root

Senior Sales Manager

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See you in Las Vegas!

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Sneaker Details

Come kick it with TripleLift to learn how to get your hands on a sweet pair of custom sneakers and, more importantly, discuss how we can help you hit your goals.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


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