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2016 Mobile Ad Summit
Friday
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27
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Jun 
17
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Join Us in Cannes 2024

Monday, June 17 - Thursday, June 21

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Join TripleLift at Cannes —

Where Creativity Meets Data

At TripleLift, we stay true to our roots, continuously innovating to redefine the advertising landscape and deliver powerful results for our clients. This year at Cannes, we are excited to showcase how we integrate cutting-edge creative and data technologies with high-quality inventory to transform the advertising experience. 


Data Targeting Innovation with TripleLift Audiences: Our latest breakthrough in data targeting leverages publisher first-party data and artificial intelligence, enabling advertisers to target the entire internet, regardless of cookie presence. This approach drives superior performance and significantly enhances cost efficiency and scalability.


Ongoing Leadership in Creative Technology: As the digital landscape evolves, so do we.  Working hand-in-hand with quality publishers, we craft adaptive formats that resonate with modern consumers across diverse platforms, from online environments to CTV, and now, the dynamic and fast-growing space of retail media.


Continued Commitment to Economic Inclusion: As a minority-owned, NMSDC-certified company, economic inclusion isn’t just a part of our business—it is our business. We are dedicated to pioneering a path toward a more diverse and equitable adtech ecosystem.


Connect with Our Experts: We invite you to join exclusive meetings with the TripleLift team in our apartment located inside the Mondrian Hotel.


Experience how we're fueled by creativity and driven by data, shaping the future of advertising with every innovation.

The TripleLift Apartment

45 Bd de la Croisette, 7th Fl

Located on the Croisette, on the 7th floor inside the Mondrian Hotel, join us at the TripleLift Apartment where intimate meetings with our team will be held.

The TripleLift Apartment

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June 17 - 20

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Monday, June 17

TripleLift’s

Retail Media Happy Hour

TripleLift is excited to host an exclusive happy hour event at Cannes, designed specifically for professionals passionate about the evolving world of retail media. Continuing an annual tradition gathering the Amazon Ads alumni, we are excited to gather past and present talents of this exciting space.  Join us to connect, share insights, and celebrate the ongoing transformation of retail media.


This event is invite only.

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 Tuesday, June 18

Happy Hour at

The TripleLift Apartment

Join us for refreshing cocktails, tasty bites, breezy views overlooking the sea, and live entertainment at the TripleLift Happy Hour located at The TripleLift Apartment.










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JUN 17 - 20

Meet With Us

Interested in meeting with us?

Click below to request a meeting with one of our TripleLift experts.

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JUN 18

Happy Hour at

the TripleLift Apartment

Join us for refreshing cocktails, tasty bites, and breezy views overlooking the water at the TripleLift Happy Hour located at The TripleLift Apartment -

45 Bd de la Croisette, Seventh Floor.
16:00 - 19:00

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Tuesday, June 18

TripleLift’s

Impact Panel at

Inkwell Beach

TripleLift will share findings from our State of the Industry Report highlighting advertisers’ and publishers’ insights into establishing DE&I commitments and improving investment in diverse-owned media in digital advertising. Join us at Inkwell Beach for an exclusive presentation of report findings, followed by a thought-provoking panel discussion featuring influential voices from across the industry.

11:00 - 12:00





 


 

 

 

 

 

 

 

 

  

 

 

 

 



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Wednesday, June 19

Unlocking Connected TV Advertising Innovation: Shifting investment from Experimental to Core

As the streaming ecosystem continues to evolve, advertisers are presented with an abundance of non-traditional, innovative advertising formats. However, these formats are often limited to experimental use and not fully integrated into main CTV campaign strategies. Notably, consumers continue to highlight frustration by repetitive ads on Connected TV, highlighting a clear need to address ad frequency and viewer satisfaction. This panel will explore effective frameworks for integrating cutting-edge advertising innovations into core campaign strategies, moving beyond experimental investments to improve both viewer experience and CTV campaign effectiveness.

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JUN XXXXX

The Importance of Creative Innovation in CTV Advertising with Beet TV

Join us for an engaging fireside chat followed by a panel discussion including TripleLift’s CEO, Dave Clark and VP of Product, Andrew King. We'll delve into the world of creative technology, exploring its impact and the vital role of creative innovation in CTV advertising. Don't miss this opportunity to gain valuable insights and perspectives from industry leaders in an interactive session that promises to spark inspiration and innovation.

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The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Attendees

Dave Clark

Chief Executive Officer

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Ed Dinichert

Chief Revenue Officer

Andrew Eifler

Chief Product Officer

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Sonja Kristiansen

Chief Business Officer

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Kama Ostoya

Chief Legal Officer

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Ellie Alexander

Sales Director

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Koto Ayodeji

Senior Account Director

Toccara Baker

VP, Field and Brand Marketing

Airey Baringer

VP, Product Management

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Thomas Brandon

VP, Agency Strategy and Economic Inclusion

Rebecca Cardona

VP, US Demand Sales

Bob Coon

SVP, US Sales

Eliza Davies

VP, Business Development

Mark Davies

Senior Publisher Development Director

SVP, Data Products

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Rebecca Deng

Director, Commercial Advisor

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Julien Gardès

VP, International Publisher Development

Chelsea Glincman

Senior Director, CTV Business Development

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Alexander Herguth

VP, US Publisher Development

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Andrew King

VP, Product Management

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Jennifer Lee

SVP- Global Services

Ryan Levitt

VP, Communications

Matthew Morgan

Managing Director, Publisher Client Services

Senior Director, CTV Partnerships
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Eddie O'Loughlin

Senior Director, CTV Partnerships

Senior Director, CTV Partnerships
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James Oyedele

Lead Product Manager

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Sofia Rabellino

SVP, Business Development

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Adrianna Rinaldi

Account Director

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Matt Simon

VP, HoldCo US

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John Stoneman

SVP Sales- International

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Annie Vines

Senior Director, Business Development

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Jennifer Williams

Senior Communications Manager

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See you in Cannes!

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


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